SEO keywords play a pivotal role in raising your online visibility. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users enter into search engines when they are looking for a particular service, product or information. SEO heavily relies on the use of these keywords for more info website ranking.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that you’re offering on your website. Cleverly using these keywords will help lure the right audience and increase the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. maximizing the use of keywords requires a balance. You'll want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headings of your website, as these are areas where search engines tend to look.

Furthermore, it's crucial to choose keywords that resonate with your target market. This implies understanding the way they talk, their search behaviors and their requirements.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a critical tool for success in the competitive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.